Search Engine Optimization (SEO) is a process of promoting website in natural (algorithmic, organic) search results for targeted keywords. SEO is usually a long term process containing changes to websites HTML code, text and sometimes design.

Search Engine Optimization is the main tool of web promotion in search engines as it is based on organic results making the results last longer, but making it harder to achieve top rankings in major search engines.

Search engine optimization consists of 2 factors:

1. On-site factors; website visible text, meta tags - title tag and description tag, internal and external linking scheme, pictures and its location, use of JavaScript and CSS and others.
2. Off-site factors; inbound links from other websites, anchor text in those links, PageRank™, competition and others.

"Attractive offer means nothing if no one can find it."

As reports show more than 90% of internet users chose to click 3 first results in search engine result page (SERPs) and 62% of users view only the first page of results. Visibility in search engines with high ranks for targeted keywords and key phrases is crucial in generating targeted traffic to a website. That's why many big companies spend hundreds of thousands of dollars to promote their businesses on internet.

Is Search Engine Optimization for me?

• If you want to get more clients and better exposure in search engines read more about professional SEO services.
• If you have interesting product or unique service but don't know how to reach your clients use professional SEO services.
• If you want your site to be noticed fast and you want to reach maximum number of users use internet marketing services.
• If you want to actively promote your business with use of paid campaigns to support your SEO efforts use internet marketing services.

"To come into being in search engines is not cheap, but not existing in search engines is even more expensive."